How to Lower Your Google Ads Cost Per Click in Singapore

High CPC is the number one complaint from Singapore advertisers. Here are 7 tactics we use to cut CPC by 20 to 50 percent while keeping conversion volume.

1. Improve Quality Score

Aim for 7+. Tight ad groups, keyword in the headline, keyword on the landing page. Every point above 5 cuts CPC by ~10%.

2. Use exact and phrase match aggressively

Broad match burns budget on irrelevant clicks. Start with exact and phrase.

3. Build a negative keyword list

Add free, cheap, diy, jobs, salary if you sell services. Review search terms weekly.

4. Improve your landing page

Google rewards fast, relevant, mobile-friendly landing pages with lower CPCs. Match the headline to the ad.

5. Dayparting

If your leads only convert on weekdays 9am to 6pm, pause outside those hours.

6. Geographic targeting

Exclude regions that do not convert. In Singapore this often means excluding certain neighbourhoods for B2B.

7. Test responsive search ad assets

More assets, better combinations, higher Quality Score.

We run Google Ads for Singapore SMEs. Get a quote.