24owlsGroup Pte Ltd
Lead Generation · Singapore

Lead generation that reports in leads, not impressions.

24owlsGroup runs performance lead generation for Singapore SMEs on Meta, Google, LinkedIn and TikTok. Every campaign is engineered around one number: qualified leads at a cost your business can pay all year. Recent Meta campaigns closed at under S$32 per lead.

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Lead generation Singapore growth chart, 24owlsGroup Meta and Google Ads results
What you get

A scope that's built to perform.

01

Channel strategy

Meta, Google Search, LinkedIn or TikTok picked on your buyer, price point and lead volume target, not what the agency prefers.

02

Creative that converts

Static, UGC and short-form video creative built for the algorithm and refreshed every two weeks to fight ad fatigue.

03

Lead capture wired in

Meta Lead Forms, Google Forms, or on-site funnels connected straight to your CRM or WhatsApp, plus instant auto-replies.

04

Live reporting

A shared dashboard with spend, leads, CPL and where each lead came from, updated daily, not a slide deck at month end.

Why 24owlsGroup

A Singapore studio that's been doing this since 2014.

01

SME economics

We optimise for cost per qualified lead and payback, not vanity reach numbers. Every S$1 is defended in the report.

02

Full funnel under one roof

Ads, landing pages, tracking, CRM wiring and follow-up automation from one team, so leaks between vendors disappear.

03

Singapore-first playbook

Local buyer language, PDPA-friendly forms, WhatsApp-first follow-up, tested across dozens of Singapore SMEs.

Lead generation guide

How our lead generation process works

Week one is an audit of your offer, past enquiries, tracking and follow-up speed. Week two we build landing pages or instant forms, install pixel and conversion tracking, and connect every lead to your CRM or WhatsApp. Campaigns launch in week three with two to four creative angles. From week four we cut losing ads, scale winners and report cost per qualified lead every week.

Pricing: what a lead generation agency in Singapore costs

Plan for two numbers: media spend paid to Meta, Google or LinkedIn, typically S$1,500 to S$15,000 a month, and a management fee for strategy, creative, landing pages and reporting. Our fee is fixed per month and quoted after the audit, never a hidden percentage. We share the ad accounts with you, so you always own the data.

Why 24owlsGroup instead of a typical lead generation company

Many lead generation firms sell leads from shared lists or run one channel only. We build the leads inside your own ad accounts, so every lead is exclusive to you and the learning stays with your business. Branding, creative, SEO and events sit in the same team, which keeps the message consistent from the first ad to the sales call.

Industries we generate leads for

F&B, beauty and aesthetics, wellness, interior design and renovation, property, education and B2B services across Singapore and Malaysia. Each industry has a different good cost per lead, and we benchmark against your customer lifetime value before setting targets.

Learn more
FAQ

Questions, answered.

How much does lead generation cost in Singapore?
Media spend typically starts from S$1,500 to S$3,000 per month for a single channel test, and S$5,000 to S$15,000 per month for scaled B2C or B2B campaigns. Our management fee is quoted separately, based on the number of channels and creative volume. Recent 24owlsGroup Meta campaigns delivered qualified leads at under S$32 cost per lead.
What is a good cost per lead in Singapore?
It depends on the industry. B2C consumer services usually sit at S$8 to S$40 per lead on Meta. Home renovation, aesthetics and property tend to be S$40 to S$120. B2B and enterprise leads via LinkedIn or Google search run S$80 to S$300. We benchmark every campaign against your average customer value, not a generic number.
Which channel is best for lead generation in Singapore?
Meta Ads for high-volume consumer and SME lead flow, Google Search for high-intent buyers already searching, LinkedIn Ads for B2B decision-makers, and TikTok for younger consumer segments. We usually start with one channel, prove unit economics, then layer the next.
How long until we see qualified leads?
Meta and Google Ads deliver the first leads within 48 to 72 hours of launch. Meaningful cost-per-lead optimisation happens between weeks 2 and 4 as the pixel learns. We share a live dashboard from day one, no monthly PDF theatre.
Do you handle the lead follow-up too?
Yes. We wire leads into your CRM or a shared Google Sheet, set up automated WhatsApp or email replies within minutes, and can add SDR follow-up scripts. Fast follow-up is where most Singapore SMEs lose 30 to 50 percent of paid leads.
Is 24owlsGroup a real Singapore agency?
Yes. 24owlsGroup Pte Ltd is ACRA-registered, based at 36A Sago Street, Singapore 059027. Named to the Singapore Entrepreneur 100. We run performance media for F&B, beauty, wellness, interior and lifestyle brands across Singapore and Malaysia.
What is the difference between B2B and B2C lead generation in Singapore?
B2C lead generation targets individual buyers with short decision cycles, so Meta and TikTok lead forms with fast WhatsApp follow-up work best. B2B lead generation targets decision-makers with longer cycles, so we combine LinkedIn Ads, Google Search on high-intent terms, gated content and email nurture, and measure cost per sales-qualified lead rather than cost per form.
Can lead generation be funded by the PSG or EDG grant?
Paid media spend is generally not claimable under the Productivity Solutions Grant. Some supporting items, such as CRM or marketing automation software from pre-approved vendors, may qualify. We will tell you honestly which parts of a plan could be supported and which cannot.

Get a lead-generation plan with a real cost per lead for your business.

Send a brief →WhatsApp +65 8083 9021WhatsApp +65 8083 9021
Proof · Meta Ads

Real dashboard, real numbers.

A live snapshot from a Singapore SME client's Meta Ads Manager. Campaign names are blurred for confidentiality, the performance is not. Four campaigns, four objectives, one accountable team.

  • S$18.72per lead (form) on a S$40/day lead capture campaign
  • 42messaging conversations at S$26.87 each for enquiries
  • 2,566Instagram profile visits at S$0.28 for brand awareness
  • 61total messaging conversations across the four campaigns
Get numbers for your business →
Meta Ads Manager dashboard showing lead generation results for a 24owlsGroup Singapore client, campaign names blurred
Source: Client Meta Ads Manager, 2026. Campaign names blurred for confidentiality.

Past performance is not a guarantee, but it is a data point. Ask us for the full case in your industry.

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