Uncle Didi
Xiaohongshu (XHS / Little Red Book) content production and channel management for Uncle Didi short-form video built for Singapore foodie discovery.
Selected interior, BTO, condo and commercial fit-outs delivered through Renodots the in-house interior design & renovation platform launched by 24owlsGroup Pte Ltd. Photography and video walkthroughs sourced from renodots6d16.myportfolio.com.
Xiaohongshu (XHS / Little Red Book) content production and channel management for Uncle Didi short-form video built for Singapore foodie discovery.
XHS short-form video and editorial captions for The Whale Tea driving in-store footfall through Xiaohongshu's lifestyle-led discovery feed.
Xiaohongshu content series for She Interior styled home reveals and behind-the-scenes designed for an inspiration-driven XHS audience.
Channel strategy and short-form video on Xiaohongshu for Obbio Concept pairing product storytelling with XHS-native tone of voice.
Xiaohongshu video production for Quadr Design portfolio reveals and process clips tailored for the XHS design community.
XHS content production and channel oversight for La Source spa short-form video and editorial planning across Xiaohongshu.
A look back at the print, editorial, package and event-concept work that built the studio for Yamaha, NUH, SingTel, Resorts World Sentosa, PUB, Business China, Super and JCube. The craft that still shows up in everything we ship today.

Christmas mall takeover concept built around a 'Musical Town' giant musical-box centrepiece, themed photo zones and a daily mini-show schedule for JCube's family audience.

Skating-rink concept turning JCube Rink into a dreamy 'floating on ice' experience moon centrepiece, dry-ice clouds, dim lighting and Santa skating with characters.

Poster work across the early years Yamaha 'Music Appetite' retail campaign, NUH Mother's Day health screening and Super Coffeemix with JJ Lin (Ocean Butterflies).

Editorial and brochure suite for Business China's Future China Global Forum and Advanced Leaders Programme bilingual layouts, China-savvy visual system.

Internal recruitment posters for SingTel 'Let's Create Amazing Together' and the SBS Transit '食字路口' food-trail campaign on the North East Line.

Magazine print campaign for the Luxury Fashion Galleria at RWS Canali, Damiani, Victoria's Secret and the Swiss Watch Gallery, in one editorial voice.

Regional print campaign for Super Organic Soy Milk bilingual headlines (EN/CN), playful character work and pack-led product hero shots.

Public-service print campaign for PUB Singapore bold stat-led typography on running taps and 10-minute showers to drive water conservation behaviour.

Dieline-to-shelf package design for an apple-shaped car air freshener (lemon variant) structural artwork, six-colour scent system and export-ready labelling.
Our extensive portfolio includes a diverse array of clients across various industries. As a comprehensive digital marketing agency, 24owlsGroup's team of experts has consistently achieved successful outcomes by overseeing all facets of digital marketing and event production for our clients. We take pride in the impressive roster of brands we've collaborated with from Singapore SMEs to regional groups and our own in-house platforms including Renodots.
Tell us about your brand, your event, or the Singapore company you're about to incorporate. We'll bring the team.
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