What is performance marketing?

Performance marketing is paid media where every dollar is measured against a business outcome, not clicks. We run Google Ads, Meta, TikTok and programmatic against cost-per-lead, cost-per-acquisition and return on ad spend.

How much should a Singapore SME spend?

A viable performance budget in Singapore starts around SGD 3,000 to 5,000 per month per channel, plus a management retainer. We scale up only when the numbers justify it.

Which channels do you run?

Google Search, Performance Max, YouTube, Meta (Facebook and Instagram), TikTok, LinkedIn and select programmatic display. Channel mix follows the buyer, not the trend.

How is performance marketing different from SEO?

SEO earns unpaid clicks over time. Performance marketing buys traffic now. Most Singapore brands need both, sequenced so paid media funds growth while SEO compounds.

Performance Marketing · Singapore

Paid media built to pay back.

24owlsGroup runs performance marketing for Singapore brands. Google Ads, Meta, TikTok and programmatic, measured weekly against the only number that matters: revenue.

Get a quote →See our work

Performance marketing Singapore, campaign results by 24owlsGroup

What you get

A scope that's built to perform.

Google Ads

Search, Performance Max and YouTube campaigns tuned for cost-per-acquisition, not just clicks.

Meta & TikTok

Creative-led paid social with weekly ad iteration and audience research baked in.

Measurement

GA4, GTM and server-side tracking so numbers survive iOS privacy and cookie loss.

Weekly reporting

Plain English reporting on spend, leads, CAC and ROAS. No vanity dashboards.

Why 24owlsGroup

A Singapore studio that's been doing this since 2014.

In-house media buyers

No offshored account handlers. Your buyer is in Singapore and on WhatsApp.

Creative + media in one team

Ad creative and media buying under one roof so testing actually loops.

Built for accountability

Every campaign ships with a documented target and a live dashboard.

How we run paid media

We start from the maths, not the platform

Before a single campaign goes live we work backwards from your numbers: average order value or deal size, close rate, gross margin and the payback period you can live with. That produces a target cost-per-lead and a target return on ad spend, and those two numbers decide which channels are worth buying in the first place. Plenty of Singapore SMEs are sold TikTok when their buyer is on Google Search, or Performance Max when their catalogue cannot support it.

Tracking is fixed before spend scales

Most underperforming accounts we inherit are not badly bought, they are badly measured. We rebuild GA4 and Google Tag Manager, add server-side tagging where iOS and cookie loss break attribution, wire offline conversion imports for phone and WhatsApp leads, and reconcile platform numbers against your CRM. Once the data is trustworthy, optimisation decisions stop being guesswork.

Creative is the real lever

In paid social, creative decides most of the outcome. Our media buyers sit with the same in-house studio that shoots our brand films, so new hooks, statics and short-form edits ship weekly rather than quarterly. We test angle, offer and format separately so a winning result can be explained and repeated, and losing creative is retired quickly instead of being left to drain budget.

Weekly reporting in plain English

Every account gets a live dashboard plus a short written read each week: what we spent, what it returned, what changed and what we are testing next. No vanity impressions, no jargon screenshots. Retainers are month-to-month once the initial build is complete, because if paid media is paying back you will not need a lock-in to stay, and if it is not, a contract should not keep you.

FAQ

Questions, answered.

What is performance marketing?: Performance marketing is paid media where every dollar is measured against a business outcome, not clicks. We run Google Ads, Meta, TikTok and programmatic against cost-per-lead, cost-per-acquisition and return on ad spend.
How much should a Singapore SME spend?: A viable performance budget in Singapore starts around SGD 3,000 to 5,000 per month per channel, plus a management retainer. We scale up only when the numbers justify it.
Which channels do you run?: Google Search, Performance Max, YouTube, Meta (Facebook and Instagram), TikTok, LinkedIn and select programmatic display. Channel mix follows the buyer, not the trend.
How is performance marketing different from SEO?: SEO earns unpaid clicks over time. Performance marketing buys traffic now. Most Singapore brands need both, sequenced so paid media funds growth while SEO compounds.

Make paid media pay back.

Send a brief →WhatsApp +65 8083 9021 WhatsApp +65 8083 9021