Lead generation that reports in leads, not impressions.
24owlsGroup runs performance lead generation for Singapore SMEs on Meta, Google, LinkedIn and TikTok. Every campaign is engineered around one number: qualified leads at a cost your business can pay all year. Recent Meta campaigns closed at under S$32 per lead.
A scope that's built to perform.
Channel strategy
Meta, Google Search, LinkedIn or TikTok picked on your buyer, price point and lead volume target, not what the agency prefers.
Creative that converts
Static, UGC and short-form video creative built for the algorithm and refreshed every two weeks to fight ad fatigue.
Lead capture wired in
Meta Lead Forms, Google Forms, or on-site funnels connected straight to your CRM or WhatsApp, plus instant auto-replies.
Live reporting
A shared dashboard with spend, leads, CPL and where each lead came from, updated daily, not a slide deck at month end.
A Singapore studio that's been doing this since 2014.
SME economics
We optimise for cost per qualified lead and payback, not vanity reach numbers. Every S$1 is defended in the report.
Full funnel under one roof
Ads, landing pages, tracking, CRM wiring and follow-up automation from one team, so leaks between vendors disappear.
Singapore-first playbook
Local buyer language, PDPA-friendly forms, WhatsApp-first follow-up, tested across dozens of Singapore SMEs.
Questions, answered.
- How much does lead generation cost in Singapore?
- Media spend typically starts from S$1,500 to S$3,000 per month for a single channel test, and S$5,000 to S$15,000 per month for scaled B2C or B2B campaigns. Our management fee is quoted separately, based on the number of channels and creative volume. Recent 24owlsGroup Meta campaigns delivered qualified leads at under S$32 cost per lead.
- What is a good cost per lead in Singapore?
- It depends on the industry. B2C consumer services usually sit at S$8 to S$40 per lead on Meta. Home renovation, aesthetics and property tend to be S$40 to S$120. B2B and enterprise leads via LinkedIn or Google search run S$80 to S$300. We benchmark every campaign against your average customer value, not a generic number.
- Which channel is best for lead generation in Singapore?
- Meta Ads for high-volume consumer and SME lead flow, Google Search for high-intent buyers already searching, LinkedIn Ads for B2B decision-makers, and TikTok for younger consumer segments. We usually start with one channel, prove unit economics, then layer the next.
- How long until we see qualified leads?
- Meta and Google Ads deliver the first leads within 48 to 72 hours of launch. Meaningful cost-per-lead optimisation happens between weeks 2 and 4 as the pixel learns. We share a live dashboard from day one, no monthly PDF theatre.
- Do you handle the lead follow-up too?
- Yes. We wire leads into your CRM or a shared Google Sheet, set up automated WhatsApp or email replies within minutes, and can add SDR follow-up scripts. Fast follow-up is where most Singapore SMEs lose 30 to 50 percent of paid leads.
- Is 24owlsGroup a real Singapore agency?
- Yes. 24owlsGroup Pte Ltd is ACRA-registered, based at 36A Sago Street, Singapore 059027. Named to the Singapore Entrepreneur 100. We run performance media for F&B, beauty, wellness, interior and lifestyle brands across Singapore and Malaysia.
