Product launches that actually launch.
24owlsGroup is the event company in Singapore producing product launches for tech, beauty, F&B and lifestyle brands. The event is the launchpad. We wrap it with the campaign so day one becomes a real sales window, not just a night.
A scope that's built to perform.
Concept & stage
Launch narrative, key visual, stage build, demo choreography and the reveal moment.
Press & influencer
Tiered press strategy, embargo handling, KOL/KOC seeding (incl. Xiaohongshu 小红书) and same-day content packs.
Production
Venue, F&B, AV, lighting, talent, rehearsals and on-the-day crew.
Launch campaign
Pre-launch teasers, RSVP funnel, live coverage and a 4–8 week retargeting amplification wave.
A Singapore studio that's been doing this since 2014.
Marketing-led production
Most event companies stop on the night. We start there and run the campaign that turns reveal into revenue.
Cross-channel reach
Google, Meta, TikTok, LinkedIn and Xiaohongshu in-house we hit the right audience on the right surface.
Rehearsed for the reveal
We treat the on-stage reveal as a single failure point and rehearse contingencies for it.
Questions, answered.
- How much does a product launch event cost in Singapore?
- A focused press-and-influencer launch starts from SGD $35,000. A full consumer-facing launch with stage, demo, talent, content and a paid campaign typically sits at SGD $80,000–$250,000. Tech keynote-style launches with custom stage builds can exceed that.
- Do you handle the campaign around the launch, not just the night itself?
- Yes the event is the launchpad, not the whole campaign. We run pre-launch teasers, the RSVP and seeding funnel, live coverage, day-after PR amplification and a 4–8 week retargeting wave so the launch keeps converting.
- Can you do product demos and on-stage reveals?
- Yes. Stage choreography, demo scripts, host briefings, rehearsals, AV cues and contingency plans we treat the reveal moment as a single failure point and rehearse it like one.
- Press, influencers or both?
- Both, segmented. We run press tiers with embargo handling and content packs, plus an influencer/KOL tier with seeding kits, content briefs and tracked posting schedules including Xiaohongshu / 小红书 where it fits.