There are hundreds of digital marketing companies in Singapore. The right one is not the biggest, but the one that understands your customer, owns the outcome and reports honestly. Use this checklist before you sign.
1. Ask what number they will be judged on
Good agencies agree on a business number, such as qualified leads, cost per lead or online sales, before starting. Be careful if the proposal only promises impressions, reach or followers.
2. Check who owns the accounts
Your Google Ads, Meta Business Manager, Google Analytics and website should be in your name. The agency gets access. If they leave, the data stays with you.
3. Look for full-funnel capability
Ads without a good landing page, tracking and follow-up waste money. Ask who builds the pages, who installs conversion tracking and how leads reach your team.
4. Ask for local proof
Request case results from Singapore or Malaysia in a similar industry, with real numbers such as cost per lead. Screenshots from the ad platform are better than slides.
5. Understand the pricing
Expect two parts: media spend paid to Google or Meta, and a management fee. Retainers in Singapore commonly range from S8,000 a month depending on channels. Ask what is included and the minimum contract length.
Red flags
- Guaranteed first position on Google
- Leads bought from shared lists
- No access to your own ad accounts
- Monthly PDF reports with no live dashboard
Where 24owlsGroup fits
24owlsGroup Pte Ltd is a Singapore agency that combines branding, SEO, performance marketing and lead generation in one team, with live reporting and accounts owned by you.