Social Media Marketing in Singapore 2026: What Actually Works

Every platform pitches you differently. Here is what we see actually driving results for Singapore businesses in 2026.

Meta (Facebook + Instagram)

• Still the number one paid platform for B2C in Singapore.
• Best for: e-commerce, F&B, property, education, healthcare.
• Realistic CPL: S$5 to S$40 depending on industry.

TikTok

• Younger audience (18 to 34).
• Best for: consumer brands with visual product demos.
• Organic reach is still strong for new accounts.

LinkedIn

• Best for B2B and professional services.
• CPCs are high (S$10 to S$30+) but lead quality is strongest.
• Use for thought leadership and event promotion.

Xiaohongshu

• Growing fast in Singapore for lifestyle, beauty, F&B, travel.
• Best for: brands targeting Chinese-speaking millennials and Gen Z.
• Read our Xiaohongshu marketing guide.

Suggested split for a S$5,000 monthly budget

• B2C: 60% Meta, 25% TikTok, 15% Xiaohongshu.
• B2B: 50% LinkedIn, 30% Meta, 20% content.

Contact us to plan your split.