Social Media Hub
Social media marketing across Meta, TikTok, LinkedIn and Xiaohongshu with a Singapore audience lens: content, paid boosting, and reporting.
Social media in Singapore is four different games played on four platforms. This hub covers what actually works on Meta, TikTok, LinkedIn and Xiaohongshu for local brands, including creative formats, posting cadence and paid amplification.
Choosing platforms by audience, not by trend
Meta remains the workhorse for local lead generation and retargeting across a broad age range. TikTok drives discovery for consumer brands and food and beverage. LinkedIn is where B2B decision makers can be reached with precise job targeting. Xiaohongshu reaches Chinese speaking audiences in Singapore and Malaysia with a search-led, review-driven behaviour that behaves more like SEO than social.
Creative that survives the feed
Vertical video, a hook in the first two seconds, captions burned in, and one message per asset. We produce in batches so each concept has three to five variants for testing, then let spend concentrate on winners. Static carousels still perform for offers and comparison content, especially in B2B.
Organic cadence and community management
Two to four quality posts a week beats daily filler. Reply to comments and messages within business hours because response time affects both conversion and platform reach. We document tone of voice and escalation rules so your own team can handle conversations without waiting on an agency.
Paid social for lead generation
Lead forms are fastest to volume but need qualification questions and quick follow-up or lead quality collapses. Landing page conversions cost more per lead and usually close better. We test both, then judge on cost per qualified lead and close rate rather than raw lead count. Recent Meta lead campaigns for Singapore SMEs have delivered under S$32 per lead.
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Read →Frequently asked questions
Which social platform works best for Singapore businesses?
Meta for broad local lead generation and retargeting, TikTok for consumer discovery, LinkedIn for B2B decision makers, and Xiaohongshu for Chinese speaking audiences in Singapore and Malaysia.
How often should a brand post on social media?
Two to four strong posts per week per platform, supported by paid amplification on the best performers, outperforms daily low-effort posting.
How much does social media management cost in Singapore?
Content and community management retainers typically run S$1,200 to S$3,500 per month depending on platform count and video volume, with media spend budgeted separately.
Is Xiaohongshu worth it for a Singapore brand?
Yes if you serve Chinese speaking customers, particularly in beauty, food and beverage, wellness, education and travel. Xiaohongshu behaves like a search engine, so keyword-led notes and genuine reviews matter more than posting frequency.